It can come in all shapes and sizes. But what often stops people from originating and testing new ideas is what one thinks could be a limitation. It is working within these limitations that become a true testament to creativity and great design.
These words from Tom Kelley, GM at IDEO (excerpt from Daniel H.Pink’s book, ‘Drive: the Surprising Truth About What Motivates Us’ sum up today’s thought on creative latitude best. “The ultimate freedom for creative groups is the freedom to experiment with new ideas. Some skeptics insist that innovation is expensive. In the long run, innovation is cheap. Mediocrity is expensive—and autonomy can be the antidote.”
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