I applaud the decision of REI, the Seattle-based outdoor recreation and sporting goods store, to close on Black Friday to #OptOutside. It’s about a company living their philosophy rather than just touting a catchy tagline.
That's an important point for our own business as we try to live rather than just talk about our own company philosophy as it relates to landscape design. For anyone who follows us, yes, you may be noticing a shortage of garden, design, and inspirational daily blog posts this past year. Part of that reason is catching the morning sunrise rather than opting to write daily advice. #OptOutside became a priority in my own life - living rather than just talking the talk now gets the best of my time.
|Catching the morning light on an early morning bike ride.|
|Fall foliage in the morning light.|
With so many New Englanders traumatized by the past two winters, every single perfect outdoor moment will soon be lost to the winter months. Want to do something worthwhile? Pledge to #OptOutside. For us, it’s about living a philosophy rather than just touting a tagline. Getting outside, being connected to the earth and nature, if it's part of your business model,it should be more than words, it should be part of your everyday life.
I challenge everyone in the green industry, especially landscape architectural firms to take the pledge and make everyday room for #OptOutside. Being connected to nature should be inherent to each design.
© All Images – Property of Bilowz Associates Inc.
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