Task versus the Volcano

An industry colleague mentioned at a trade show recently that his liner company (a supplier for tree liners to the green industry) has booming sales. The dilemma  – his company is struggling to keep up with its increased volume due to a shortage in labor. You see, these aren’t the jobs of the future so these are the tough jobs to fill.

Segue into another trade show conversation and the talk is all about technology. No industry goes unscathed from the constant bombardments and technological changes. So once you clear through the chatter, the resonating message or trend (regardless of industry) is exactly what my headline states – TASK VERSUS THE VOLCANO. There’s a struggle to keep up and before it’s apparent, we are slaves to the technology rather than the task at hand.

Let’s touch upon the technology our industry, the landscape architectural and design world must keep up when displaying a vision; talk about #BlurredLines. The task is creating the vision while technology serves to implement our creative concept to many hands and minds. We see it all too often. LA graduates are whizzes at technology but cannot vision the actual creative and planning process that makes everything gel and come together. In other words, don’t confuse the tools you use with the actual task.

Think less about technology when the tool enslaves you, when it removes you from the task at hand. Most of us, if not all, love the technological achievements when it makes a process faster, more efficient but we buck when the actual task becomes blurred or worse, lost. Douglas Adams sums up today’s post best. “We are stuck with technology when what we really want is just stuff that works.”

So after you read, share, tweet or place your comments, consider turning off the technology for a moment. Remember this daily blog’s task is to get you outdoors, order your seeds, plant some herbs, or create your garden space. Spring is a handful of weeks away… until then, celebrate by buying yourself a rose today.

© Photography - Bilowz Associates Inc.

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